St. Pete's Largest
Pajama Party!
Thursday, July 18, 2024, was the 51st annual Sunrise Sale, starting at 6:43 a.m.! 

The annual Sunrise Sale is a don't-miss event. It's a blockbuster summer sale that's worth getting up before dawn for! Shoppers are encouraged to wear their pajamas and those who do are often treated to extra discounts or small gifts. The event sees downtown filled at dawn with yellow flags, bright balloons and eager shoppers! Several restaurants offer incredible breakfast specials to hungry shoppers. The event is open to the public, and maps are available to guide people to participating businesses. Anxious shoppers can follow the Sunrise Sale announcements on Facebook at www.facebook.com/DBAStPete. ​Special offers are highlighted leading up to the event.

See the map below for the merchants who  participated in the 2024 event.

Enjoy this fun video to see some of what's in store for the 2024 event!

Check out these pictures from past Sunrise Sale events!

And have a look at the awesome video! Click here